How Pinnacle Digital replaced 6 SEO tools with OBSIDEON — and saved 18 hours per week

The Challenge

Pinnacle Digital Marketing is a 12-person agency based in Denver, specializing in SEO for home service companies — HVAC, plumbing, electrical, and roofing. Their flagship client, Thompson HVAC, had been with them for three years.

The problem wasn’t results — it was the operational overhead of delivering them. Every client required work across six different platforms. Their team was spending more time logging in, exporting CSVs, and copy-pasting data between tools than actually optimizing.

The Stack Before OBSIDEON

The Switch

Pinnacle migrated Thompson HVAC — and all 14 other clients — to OBSIDEON in a single week. The onboarding process pulled existing data from Google Search Console, Google Business Profile, and their WordPress sites automatically. No manual data entry. No lost historical data.

Within 48 hours, every client had a fully configured Command Center with automated technical audits, content recommendations, citation monitoring, and scheduled reporting — all in one dashboard.

The Results (90 Days)

Thompson HVAC saw an average ranking improvement of 47 positions across their target keywords. But the bigger story was operational: Pinnacle’s team reclaimed roughly 11 hours per client per month that had been lost to tool management, context switching, and manual reporting — over 165 hours/month across all 15 clients.

That freed-up capacity allowed them to take on 14 new clients in the same 90-day period — without hiring. Their tool costs dropped from $1,715/mo to $465/mo (15 clients × $129/seat at the 20+ tier, annual billing). That’s a 73% reduction.